Become someone else

 

“I just love that feeling when things are about to change. Like when you know that in a few seconds you’re going to do something and become someone else.”
Mindi Scott, Freefall

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These print ads are amazing. The project was made by a Lithuanian agency for a Swedish Bookstore.
So the concept is to involve the user as the main character of the novel.
Is there something else we need to say? Simply, amazing.
 
 
 
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